70% of all food in the world is produced by smallholder farmers. Nuts, cocoa, cotton and many other commodities come from smallholder farmers. Despite producing so much food, smallholder farmers often don’t have enough food for themselves and their families. If the livelihood of smallholders isn’t sustainable, the supply of their crops won’t be sustainable either. The good news is that smallholder farmers can be trained to become more sustainable.
Training smallholder farmers will result in improved yields and higher quality crops, which directly improves the livelihood of smallholders and the future supply of products. Companies and NGOs alike rely on ChainPoint every day to measure the results of training and supporting smallholder farmers. Ideally, data about the yield and quality of commodities flowing through the supply chain should be matched against training initiatives on the ground to find out what’s most effective. By recording not just quality data, but also traceability data, brands can engage with consumers in convincing new ways. Using mobile technology, the supply chain journey of a product, including all its ingredients, can be communicated to your customers and stakeholders, enforcing the authenticity of your brand.
A webinar was organised to show how to engage and connect with smallholder farmers, securing future supply and improving the livelihood of smallholder farmers. You can download the recording of the webinar by filling in the form below.